I don't disagree. If you have bad search, and search is a primary feature, then your ux sucks. I just don't think "just use google" is a viable alternative to

I don't disagree. If you have bad search, and search is a primary feature, then your ux sucks. I just don't think "just use google" is a viable alternative to making search good. If you're making an online store, search is probably important, and a major determinant of how well the software works. The best way to handle that is with search that doesn't suck. It may be hard, but that's the job. Fair point that search is not trivial to do well, but that doesn't mean it isn't the job.