Just +1ing that these numbers are things I've seen personally. I've also seen ~3%. Your audience matters immensely. And you can't always predict your audienc

Just +1ing that these numbers are things I've seen personally. I've also seen ~3%. Your audience matters immensely. And you can't always predict your audience - a lot of initial growth is somewhat organic, and that can take many forms. If you've somehow managed to make huge inroads to Philippine-island knitting clubs and have heavily invested visitors trying things out and checking that box... rejoice and make the most of it.