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This is exactly what we have and yet it’s closer to 40%. Form here [0]. I was baffled as well but I suspect this is an engineer/introvert bias that doesn’t tra

This is exactly what we have and yet it’s closer to 40%. Form here [0]. I was baffled as well but I suspect this is an engineer/introvert bias that doesn’t translate as much to the rest of the world. (We also have decent engagement numbers with our newsletter weeks after signup.) [0]: https://monitoro.app/getting-started https://monitoro.app/getting-started

Ekaros 5y ago
Or then it is just that people have been trained to click boxes as other one contain ToS. They don't even read the text next to it...
- omneity 5y ago
  As mentioned, people are engaging with our newsletter (nobody unsubscribed) but who knows! You might be right.
Groxx 5y ago
Just +1ing that these numbers are things I've seen personally. I've also seen ~3%. Your audience matters immensely. And you can't always predict your audience - a lot of initial growth is somewhat organic, and that can take many forms. If you've somehow managed to make huge inroads to Philippine-island knitting clubs and have heavily invested visitors trying things out and checking that box... rejoice and make the most of it.
jeroenhd 5y ago
Not to discredit your efforts, but I do wonder if this is because the checkbox is at the bottom of the registration field. Usually, the checkboxes below the password are "I agree to the terms and conditions" and "I've read the privacy statement", neither of which anyone ever does, but everyone checks the boxes anyway because that's what's required to sign up for most websites. I've found myself automatically checking those boxes recently, because many of these newsletter "opt-ins" are required fields (which probably violates some kind of digital law but who's going to enforce this stuff anyway). I wonder what your statistics would look like if instead your login form would show a new, ignorable screen with two buttons (inform me about updates over email vs don't inform me about updates over email or similar). I think you'd see lower percentages of sign ups, but probably better engagement numbers. This might benefit your business in another way as well, because people have the annoying tendency not to understand what the term "spam" really means, and click "report as spam" on any email or newsletter they don't recognise (even after explicitly signing up for them weeks before). This causes your messages to get reported, which is terrible for your domain's email reputation, and your customers might even to get annoyed that you're "still" sending them email. Gmail added a "report as spam and unsubscribe from list" popup, probably especially for this reason.
- Freak_NL 5y ago
  [ ] I have read the privacy statement and consent to bla-bla-bla … [ ] I have read the terms and conditions and agree to bla-bla-bla donate my firstborn's left kidney … [ ] I want you to spam me with information about updates I don't care about bla-bla-bla … At this point of many a registration form I am already in stop-wasting-my-time-just-let-me-in/send-me-the-stuff-I-bought/book-that-room mode. Not ticking that last box takes a non-negligible amount of focus right after I've finished filling a form with actual relevant information related to the service. I imagine many not-so-technical users will just check all the boxes automatically. You can easily verify this by placing that third opt-in somewhere else on the form well away from the must-read opt-ins for stuff no one reads, and giving it a different styling more in line with its message (like the buttons suggested by jeroenhd). I'll bet the numbers of opt-in subscribers will drop significantly.
- dorgo 5y ago
  > not to understand what the term "spam" really means, and click "report as spam" Some services (like Facebook) require a login to unsubscribe. It is easier to click "spam" than to remember the password.
  - nybble41 5y ago
    The person receiving the messages should always be able to unsubscribe without authenticating as the account owner. They may not have ever had the password, never mind being able to remember it. If I was receiving unwanted emails from some service that wouldn't let me unsubscribe without logging in, I would consider that spam for sure.

Ekaros 5y ago

Or then it is just that people have been trained to click boxes as other one contain ToS. They don't even read the text next to it...

omneity 5y ago
As mentioned, people are engaging with our newsletter (nobody unsubscribed) but who knows! You might be right.

Groxx 5y ago

Just +1ing that these numbers are things I've seen personally. I've also seen ~3%. Your audience matters immensely. And you can't always predict your audience - a lot of initial growth is somewhat organic, and that can take many forms. If you've somehow managed to make huge inroads to Philippine-island knitting clubs and have heavily invested visitors trying things out and checking that box... rejoice and make the most of it.

jeroenhd 5y ago

Not to discredit your efforts, but I do wonder if this is because the checkbox is at the bottom of the registration field. Usually, the checkboxes below the password are "I agree to the terms and conditions" and "I've read the privacy statement", neither of which anyone ever does, but everyone checks the boxes anyway because that's what's required to sign up for most websites. I've found myself automatically checking those boxes recently, because many of these newsletter "opt-ins" are required fields (which probably violates some kind of digital law but who's going to enforce this stuff anyway). I wonder what your statistics would look like if instead your login form would show a new, ignorable screen with two buttons (inform me about updates over email vs don't inform me about updates over email or similar). I think you'd see lower percentages of sign ups, but probably better engagement numbers. This might benefit your business in another way as well, because people have the annoying tendency not to understand what the term "spam" really means, and click "report as spam" on any email or newsletter they don't recognise (even after explicitly signing up for them weeks before). This causes your messages to get reported, which is terrible for your domain's email reputation, and your customers might even to get annoyed that you're "still" sending them email. Gmail added a "report as spam and unsubscribe from list" popup, probably especially for this reason.

Freak_NL 5y ago
[ ] I have read the privacy statement and consent to bla-bla-bla … [ ] I have read the terms and conditions and agree to bla-bla-bla donate my firstborn's left kidney … [ ] I want you to spam me with information about updates I don't care about bla-bla-bla … At this point of many a registration form I am already in stop-wasting-my-time-just-let-me-in/send-me-the-stuff-I-bought/book-that-room mode. Not ticking that last box takes a non-negligible amount of focus right after I've finished filling a form with actual relevant information related to the service. I imagine many not-so-technical users will just check all the boxes automatically. You can easily verify this by placing that third opt-in somewhere else on the form well away from the must-read opt-ins for stuff no one reads, and giving it a different styling more in line with its message (like the buttons suggested by jeroenhd). I'll bet the numbers of opt-in subscribers will drop significantly.
dorgo 5y ago
> not to understand what the term "spam" really means, and click "report as spam" Some services (like Facebook) require a login to unsubscribe. It is easier to click "spam" than to remember the password.
- nybble41 5y ago
  The person receiving the messages should always be able to unsubscribe without authenticating as the account owner. They may not have ever had the password, never mind being able to remember it. If I was receiving unwanted emails from some service that wouldn't let me unsubscribe without logging in, I would consider that spam for sure.