DuckDuckGo is often a superior search engine to alternatives, certainly less human bias, but their name does not help them. Who says "DuckDuckGo it?" They need

DuckDuckGo is often a superior search engine to alternatives, certainly less human bias, but their name does not help them. Who says "DuckDuckGo it?" They need to shorten the name considerably, either to Duck, or pick a different one entirely.