Agree. We desperately need something like Tim Berners Lee's Solid. A way for us to take control from the centralised data silos owned by big tech. I know its al

Agree. We desperately need something like Tim Berners Lee's Solid. A way for us to take control from the centralised data silos owned by big tech. I know its almost mission impossible to turn the tide, but if the alternative is giving in then engineers worried about this must fight for alternatives, however grim the odds. As for this specific issue, of course there are the usual massive issues around data privacy. The major issue I was alluding to here is ad tech AI processes being fed an unimaginably rich source of intimate data. It's a horrifying prospect.