Also, what's wrong with the question "how do we get to 100 apps?" In the VC's position, I might have asked the same thing. In his position, I'd have been impr

Also, what's wrong with the question "how do we get to 100 apps?" In the VC's position, I might have asked the same thing. In his position, I'd have been impressed by that question. In most creative endeavors, quantity leads almost inevitably to quality. If there is some change in technique, or some application of capital, that would let your company crank out LOTS of apps instead of a few mostly-pretty good apps, then the VC is absolutely right to suggest it. Write so many apps that you can throw away that bottom 50%, and not even notice. John Lennon and Paul McCartney became expert songwriters by writing an incredible quantity of songs. There are creative ways to leverage talent. What's stopping all those "mediocre" developers from building apps? I'd bet that at least 1 in 10 of them are better at it than you or they think, or at least, would be with a little practice. How do you take advantage of that? It's up to you to know how to set up virtuous spirals, not the VC. If you can't do that, then why should they give you money?