Closing a $6,000 deal with a decision maker at a big company is different than closing a $30 deal with my grandpa. Getting on the radar of the decision maker at

Closing a $6,000 deal with a decision maker at a big company is different than closing a $30 deal with my grandpa. Getting on the radar of the decision maker at a big company is a different skill than getting my grandpa’s attention. The difference has very little to do with the cake. A fair number of high-priced wedding cake makers just use boxed cake mix. It’s the decorating and the security that they’re not going to fuck up the wedding day.