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Here is the average printer purchaser: "Hello Best Buy / Staples / Office Depot salesperson, I need a printer." "Well, I'd recommend (insert whichever manufac

by ethbr0 5y ago

Here is the average printer purchaser: "Hello Best Buy / Staples / Office Depot salesperson, I need a printer." "Well, I'd recommend (insert whichever manufacturer currently cutting retail most margin)." "No, a friend had a bad experience with them." "Oh, then (insert second highest margin)." (Repeat)

kube-system 5y ago
Meanwhile the most economical printers aren’t even on the shelf because their high purchase price causes them to have low sales volumes.
- lazide 5y ago
  Yup, though those tend to be purchased by large corps in bulk via industrial channels, so the companies still make good money. Most large corps have done the math and know their TCO all in is much lower (since they have the scale that they need to hire staff and explicitly account for dealing with issues like printer problems). The printer companies have also done their market research and math, and know how much they can squeeze out of these corps while still having the math clearly make sense for them. Can you imagine the logistical and end user support nightmare if they gave everyone their own cheap inkjets? Lolz. It’s bad enough as it is, and per-page the problems are way less frequent.
  - deleted 5y ago
    [deleted]