« By appealing to everyone with these clean lines, gradients, and rounded shapes, no one feels particularly compelled by them. » To be honest, I think this bit

« By appealing to everyone with these clean lines, gradients, and rounded shapes, no one feels particularly compelled by them. » To be honest, I think this bit of fashion is just a pendulum that swings back and forth every decade or two. One curious thing I noticed on the swing back in the opposite direction around the early 90s (when many logos changed from circles and constant-width strokes to ellipses and more 'stressed' letters): the new logos somehow seemed to me to be "cleaner" than the previous ones, even though that's also what I'd felt when things were going the other way.