I mean there are a lot of rational reasons for a startup to be in northern NJ, but the other rising startup areas mentioned in the article (with the exception o

I mean there are a lot of rational reasons for a startup to be in northern NJ, but the other rising startup areas mentioned in the article (with the exception of Bryn Mawr, I don't know whats up with that) are all places that are cool for young people to move to and have a certain societal status. Telling your friends that you are going to move to Bergen County just isn't the same as saying you are going to Boulder. A lot of suburban places "make sense," like for instance Nashua, NH is well within commuting distance of Boston/Cambridge and offers lower taxes, rental property, etc. but I doubt the Boston-area startups will move there. I do agree that it will be the home for corporate campuses (I live in Westchester Co., NY, which has a lot in the way of large companies but not many startups, and is very similar to northern NJ), but that makes a lot of sense. A large company needs WAY more space, has an established revenue stream (so taxes matter way more) and the employees will be way more likely to have a family and therefore be more interested in living in the suburbs.