Seems to be a rather recent development; looks very much like youngsters falling for tech-bro propaganda-like language usage. If they can make you think of it a

Seems to be a rather recent development; looks very much like youngsters falling for tech-bro propaganda-like language usage. If they can make you think of it as sometihng you "join", a "community" or something, they can exploit you more easily than if you think of it as a straight-up business relationship: You sell your labour, they buy it.