>> Amazon online shopping has a "monopoly" almost purely because the monopoliness makes it much easier and lower friction than trying to find an online store th

>> Amazon online shopping has a "monopoly" almost purely because the monopoliness makes it much easier and lower friction than trying to find an online store that is 1) somewhat trustworthy 2) consistent UI 3) ships in a reasonable time 4) isn't going to disappear (and importantly, already has my shipping and payment information). I regularly buy stuff online from elsewhere, but I use Amazon more often because it reduces the cognitive load by centralizing/standardizing everything. This is a firm being successful, not a monopolist. This is exactly what antitrust law shouldn't (and does not) punish! ~antitrust economist