I think community plays a huge part. I'm not a tiktok user but I get the impression that a lot of the early tiktok users were heavily creative users. It's lik

I think community plays a huge part. I'm not a tiktok user but I get the impression that a lot of the early tiktok users were heavily creative users. It's like a flywheel. As these sites/services gain more popularity communities tend to splinter and it's up to the service to keep things going in whatever direction they want to via things like the fyp algorithm.