Facebook isn't doing anything new. This sort of phenomenon is something of a universal human experience. For example, "Keeping up with the Joneses" is a phrase

Facebook isn't doing anything new. This sort of phenomenon is something of a universal human experience. For example, "Keeping up with the Joneses" is a phrase that's been in the English language for at least a century. All social media does is crank its input gain as high as it will go.