I get the feeling, but it's worth noting that it's not just 140 characters of tweet. It's also delivering all the analytics, the content surrounding the tweet (

I get the feeling, but it's worth noting that it's not just 140 characters of tweet. It's also delivering all the analytics, the content surrounding the tweet (replies, likes, etc), and is a teaser to the rest of the app. The business driver isn't just delivering the content, it's increasing engagement, and the SPA application provides a significantly better and scalable way to make that happen. Everyone seems to think they could do better, and we end up with yet another "modern" JS framework.