I was just thinking last night about what I'd coin as "Apple Driven Development". If you look at the wave of tech business trends in the past 15 years they're l

I was just thinking last night about what I'd coin as "Apple Driven Development". If you look at the wave of tech business trends in the past 15 years they're largely driven by what Apple allowed to happen on the iPhone. It started with the launch of the iPhone, which forced a lot of businesses to move from an open web to mobile apps, then we got a wave of social apps that aimed for growth and ignored revenue because there was no easy way to charge users money, then at some point Tim Cook figured out that subscriptions are the ultimate business model and apple nudged the whole industry over to subscriptions, now apple is deciding that targeted advertising is bad and is in the process of killing the whole industry. They get to do all of it because they managed to capture the upper class of consumers.