It's hard to say without knowing how your product works, but here's what I can say having worked in for-profit education for over 10 years (including Sylvan Lea

It's hard to say without knowing how your product works, but here's what I can say having worked in for-profit education for over 10 years (including Sylvan Learnin Center, Kaplan, Grockit, The College Network, and Veritas Prep). In for-profit education, there are two parts of your marketing angle. The first is convincing people that they need to pay for prep, and the second is convincing them that you are better than the competition. Your first challenge is to convince me that it is worth my time and money to train myself to memorize things faster. Is there a short presentation (~5 min) that you could put up on YouTube that just scratches the surface of your product, but at the same time actually gives some benefit to potential users? Kaplan uses this technique by giving a short 10 question challenge, and then having an expert teacher explain shortcuts for each. The takeaway is that if you can learn this much in 30 minutes, imagine what $1500 and 3 months can do. Maybe you can adapt that sort of approach. If you were giving people a taste of the product, you'll be able to convince them that they want more.