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No, no, let me rephrase: they would give good reviews to everyone that gave them free stuff that was good. Customers asked "why aren't there any review saying
by ratww 5y ago
No, no, let me rephrase: they would give good reviews to everyone that gave them free stuff that was good.
Customers asked "why aren't there any review saying a product is bad", so they started doing that with products whose manufacturers didn't advertise there or didn't give free stuff for review. They'd borrow, or buy a few Danelectro or Behringer pedals for $30 dollars just to make a bad review and "save face" to readers.
Basically they got "token bad products" to save face.
- lazide 5y agoWow, that’s pretty good hah! (Well, in a misleading the consumer but quite clever way anyway) A decade plus ago I worked alongside a team of writers, and they always kept alcohol in their desks. I totally understand why now.
- ratww 5y agoOh, that's amazing, haha! You definitely need a bottle for when you get some terrible product and you know the manufacturer won't like that it won't get reviewed. Funny enough, the situation is even worse now: with YouTube reviewers, there's no more expectation of neutrality as with professional journalists in the past. So all quality reviews are praising products.