Outbound - reaching out to people, whether it's email, cold calling, linkedin, what not. This is your sales team (SDR). Inbound - blogs, vlogs, podcasts, guide

Outbound - reaching out to people, whether it's email, cold calling, linkedin, what not. This is your sales team (SDR). Inbound - blogs, vlogs, podcasts, guides, templates, checklists, webinars, content, answering quora, guest blogging, case studies, organic LinkedIn/social media. It's all about people stumbling on your content/online presence whether directly or indirectly, and then coming to you. Ads - is a completely different beast. You're actively spending money to advertise your product. > surely ads is a (dominating!) subset of the latter? Dominating in what sense?