The main takeaway: The 10X solution to solving the Law of Shitty Clickthroughs, even momentarily, is to discover the next untapped marketing channel. In additi

The main takeaway: The 10X solution to solving the Law of Shitty Clickthroughs, even momentarily, is to discover the next untapped marketing channel. In addition to doubling down on traditional forms of online advertising like banners, search, and email, it’s important to work hard to get to the next marketing channel while it’s uncontested. Sometimes I get asked “have you ever seen someone do XYZ to acquire customers?” Turns out, the highest vote of confidence I can give is, “No I haven’t, and that’s good – that means there’s a higher chance of it working. You should try it.”