Blogs can add value in two ways that I know of, content marketing and audience. Content marketing is a strategy of providing quality content to improve SEO for

Blogs can add value in two ways that I know of, content marketing and audience. Content marketing is a strategy of providing quality content to improve SEO for your startup and bring in attention. Another way your blog can help out your startup is if you have an audience and you can inform that audience of your startup when you are launching it. A few people have written about their experience optimizing blog posts for HN. I've mostly ignored that advice, focusing on writing the way I want to, for my own edification. One thing that would help is an extra obvious link to your startup. I just saw the name mentioned in your bio. The other thing is that you may want to think about your blog posts as marketing content. Since your blogging goal is to help your startup, ask yourself "How does this blog post convince my customers that I or my product are right for their business?"