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I love that HMD / Nokia is focusing so much on feature phones. But where they are going wrong is not focusing on value addition - imitating is good, but nostalg
by webmobdev 5y ago
I love that HMD / Nokia is focusing so much on feature phones. But where they are going wrong is not focusing on value addition - imitating is good, but nostalgia will only help so much with sales. A good example is their 4g feature phones. It's cool that a 4g feature phone supports VoLTE and RCS (hopefully), and ofcourse, high speed mobile broadband. But none of their 4g phones support hotspot, which seems so silly as that one feature alone would make it so attractive - in the ongoing Pandemic, sales of mobile wifi (MiFi) router has skyrocketed and HMD / Nokia could have easily tapped that with a 4g feature phone with HotSpot. The old Nokia had vision and sharp insights to identify such needs and fulfil it, but that seems to be HMD's sore spot. (And they should avoid the crap that is KaiOS and stick with Symbian / Series 60 for feature phones). Perhaps it is a technical thing that they don't have the money to sink into - maybe the cheap, chinese SoC they use for their feature phones don't support Hotspot?