4 ms·
Apple's gross margin was always pretty high even if their fixed costs made them highly unprofitable. I'll grant that the Apple Store concept was a hail mary but
by selectodude 5y ago
Apple's gross margin was always pretty high even if their fixed costs made them highly unprofitable. I'll grant that the Apple Store concept was a hail mary but they weren't a company losing money on every computer and hoping to make it up in volume as Dell and Gateway ended up being at the time. They had the cashflows to make the concept work.
- gumby 5y agoWe're talking about 2001 when apple's revenues were declining and it was losing money, though it had been in even worse shape a few years before. The stores were part of a Hail Mary.