Because the market is imperfect. There is a profound information asymmetry between the consumer and the purveyor of high-tech products, and this asymmetry is e

Because the market is imperfect. There is a profound information asymmetry between the consumer and the purveyor of high-tech products, and this asymmetry is exploited to raise the price of the product, in secret, without customer consent. This is, of course, fraud. Why doesn't current law apply? I think it does. But courts are funny: when fraud becomes common and accepted, and people cease to recognize it as fraud, it becomes acceptable. In those cases, a new law is reasonable.