I had a similar burger at another chain. My biggest criticism, and from the picture I see the same issue here, was that the patty was too small for the bun and

I had a similar burger at another chain. My biggest criticism, and from the picture I see the same issue here, was that the patty was too small for the bun and toppings. Put that thing on a small bun with a slice of American cheese, and you've got a tasty and viable alternative to a basic cheeseburger. Drown it in toppings and an oversized bun, and you've got something you can barely tell has a patty in it, meat or plant. It almost seems like (and maybe the do) they want to target people who are used to eating vegetarian food that's just a bunch of vegetables and carbs. If they want to bring over meat eaters, make meat a central ingredient.