First off, not all Amazon branded stuff is crap. For example, its motor oil it top-notch. Batteries are quite adequate. Then, if it is Amazon branded and it's

First off, not all Amazon branded stuff is crap. For example, its motor oil it top-notch. Batteries are quite adequate. Then, if it is Amazon branded and it's crap, you buy one and then you know to not buy this anymore. When you go over reviews, you can trust that these are genuine, not a bunch of paid shills pumping up +++++. You can make informed decision much more reliably. That's not the case with third-party products And finally: if I was a store owner and allowed other people's goods to be sold, I too would put my own goods onto a much more attractive shelf. That is not a lie. When customer buys something and it's broken, he'll come after me. That's a hassle. When these are my goods, and I know where these goods came from, I would definitely want to promote them over third-party items. Maybe these items are as good as mine, maybe not - I don't know. Yes, I'd still sell them since they bring me extra profit, but since I'm on the hook for their quality and I have no control over their quality, that's much less attractive sale for me.