Don't imagine: someone will calculate it. Besides, what's important is that the benefit outweighs the cost. If the cost is required to stay in business, then i

Don't imagine: someone will calculate it. Besides, what's important is that the benefit outweighs the cost. If the cost is required to stay in business, then it's probably important enough to incur. Remember: someone's going to be paying that cost and it's clearly worthwhile to them.