> … company colors. So, enforcing group identity and tribalism, basically. A lot of people do think of that as the point of life. Being a part of a group and l

> … company colors. So, enforcing group identity and tribalism, basically. A lot of people do think of that as the point of life. Being a part of a group and living for the benefit of the group over oneself. The religious fervor over enforcing style guides makes more sense if it is tied to people’s world view and philosophy of life.