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It's a good point, and probably explains why only 3.8% of F500 CEOs are on Instagram (just 19 from 500!) - it's quite a personal platform. However, the flip si
by davidmichaelct 5y ago
It's a good point, and probably explains why only 3.8% of F500 CEOs are on Instagram (just 19 from 500!) - it's quite a personal platform.
However, the flip side is that CEOs are very powerful brands in their own right, and can drive trust and influence for their entire company.
For example, it's now impossible to separate Tesla from Elon Musk's personal brand.
But yeah, the upside is huge but I can also see why so many CEOs avoid it altogether.