What I like about companies like Apple is when they release something, they explicitly say: "This product will be available in stores starting Oct 15". On Oct 1

What I like about companies like Apple is when they release something, they explicitly say: "This product will be available in stores starting Oct 15". On Oct 15, you go to apple.com and buy the product online. Done. I can't even count how many years I've heard about airless tires being developed.