> an ad campaign making fun of people spending a thousand dollars for nothing extra In the US, consumers don't usually see the full price tag. Carriers just pu

> an ad campaign making fun of people spending a thousand dollars for nothing extra In the US, consumers don't usually see the full price tag. Carriers just put phones on payment plans (the iPhone 13 Pro Max 128GB is currently $36/month for 30 months on Verizon, for example), so it's a lot easier for consumers to buy expensive phones without ever having to think "wow, this thing is >$1k", especially since they'll probably trade it in after a year or two for a newer model. I don't see such an ad campaign being very successful here unless carriers stopped financing devices (which they have no incentive to).