If it was that easy they would have already done it. You are drastically oversimplifying the market, network and ecosystem effects. The market has shown that it

If it was that easy they would have already done it. You are drastically oversimplifying the market, network and ecosystem effects. The market has shown that it will gobble up $1000 phones, why sell one at $300? Apple has built a network that encourages people to stay in it (iMessage for example). They have also built an ecosystem of products that harmonize well. The market seems to enjoy this.