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Apple sells a luxury product. Physical stores are the type of thing you do for a luxury product. You can buy basic macarons at the grocery store, or go to Ladu

Apple sells a luxury product. Physical stores are the type of thing you do for a luxury product. You can buy basic macarons at the grocery store, or go to Laduree for the luxury version. Same deal.

criddell 5y ago
The most expensive (non-novelty) phones sold right now are from Samsung. At every price point that Apple sells at, Samsung has a similar product. Apple also sells their handsets through carriers, big box stores, and online through places like Amazon. You can often buy their stuff for less at these places yet the stores are still packed because people will pay more if it's a better experience.
- curiousllama 5y ago
  > People will pay more if it’s a better experience Luxury does not mean expensive, though $ can be a proxy. It often is much more about feeling (relaxed, comforted), experience (end-to-end, straightforward), and status (“high-class”). Samsung sells better phones for more $. Apple is much more about “if you don’t mind the price, we’ll take care of everything and it’ll be simple, comprehensive, and your friends will respect our product.”
  - JumpCrisscross 5y ago
    As much as I hate to bow into cargo cult dynamics, the most expensive Samsung phone still leaves you as a green chat box on text.
- newsclues 5y ago
  Stores also function as service centres. Lots of people only use the Apple store to get things fixed. The store is just a physical extension of apples drive to put the customer experience first.
  - paulryanrogers 5y ago
    > The store is just a physical extension of apples drive to put the customer experience first. They could learn a thing or two from Dell and Lenovo about repair turnarounds.
    - gumby 5y ago
      In The Olde Days you could schedule a return; when the fedex driver stopped by you could ask them to wait and pop your laptop into the box and hand it back, and have the repaired machine the next day. No more.
      - criddell 5y ago
        My daughter's new Alienware laptop broke. We contacted support and they dispatched a repair person to her house and he fixed it on site.
        gumby 5y ago
        I’ve heard that Dell does this for business. Good for them for looking after their gaming customers too! Apple makes you jump through hoops these days. I am sure it’s because they are bigger and because they are no longer the underdog. But mix this change because “things no longer scale at their size” or “we are so big we don’t care as much”?

Apple sells a luxury product. Physical stores are the type of thing you do for a luxury product. You can buy basic macarons at the grocery store, or go to Laduree for the luxury version. Same deal.

criddell 5y ago

The most expensive (non-novelty) phones sold right now are from Samsung. At every price point that Apple sells at, Samsung has a similar product. Apple also sells their handsets through carriers, big box stores, and online through places like Amazon. You can often buy their stuff for less at these places yet the stores are still packed because people will pay more if it's a better experience.

curiousllama 5y ago
> People will pay more if it’s a better experience Luxury does not mean expensive, though $ can be a proxy. It often is much more about feeling (relaxed, comforted), experience (end-to-end, straightforward), and status (“high-class”). Samsung sells better phones for more $. Apple is much more about “if you don’t mind the price, we’ll take care of everything and it’ll be simple, comprehensive, and your friends will respect our product.”
- JumpCrisscross 5y ago
  As much as I hate to bow into cargo cult dynamics, the most expensive Samsung phone still leaves you as a green chat box on text.
newsclues 5y ago
Stores also function as service centres. Lots of people only use the Apple store to get things fixed. The store is just a physical extension of apples drive to put the customer experience first.
- paulryanrogers 5y ago
  > The store is just a physical extension of apples drive to put the customer experience first. They could learn a thing or two from Dell and Lenovo about repair turnarounds.
  - gumby 5y ago
    In The Olde Days you could schedule a return; when the fedex driver stopped by you could ask them to wait and pop your laptop into the box and hand it back, and have the repaired machine the next day. No more.
    - criddell 5y ago
      My daughter's new Alienware laptop broke. We contacted support and they dispatched a repair person to her house and he fixed it on site.
      - gumby 5y ago
        I’ve heard that Dell does this for business. Good for them for looking after their gaming customers too! Apple makes you jump through hoops these days. I am sure it’s because they are bigger and because they are no longer the underdog. But mix this change because “things no longer scale at their size” or “we are so big we don’t care as much”?