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> The research also suggests that ‘nanotargeting’ users in this way is not only cheap, but occasionally free, since Facebook often will not charge an advertiser
by helen___keller 5y ago
> The research also suggests that ‘nanotargeting’ users in this way is not only cheap, but occasionally free, since Facebook often will not charge an advertiser for an underserved campaign (i.e. a campaign that only reached one person).
Not free for long, I imagine, now that this is published
- vadfa 5y agoThis has been known for a very long time, I remember reading about people doing stuff like this to piss others off a loooong time ago
- bryanrasmussen 5y agothe ones I read were people getting their dream jobs because they were smart enough to target an ad about how smart they were and deserved the job to the person doing the hiring.
- Damogran6 5y agoProbably not. I guarantee one or several really smart people looking at the targeting problem would have considered it during the initial research effort. "I'm going to target X people with this, what are the cost models when X=1, 100, 1K, 1M targets?"