Here's a piece that tries to explain the site [1]. Interestingly (to me, that is): Both the wordmark and ensuing text are set in a new typeface, LoveFrom Serif,

Here's a piece that tries to explain the site [1]. Interestingly (to me, that is): Both the wordmark and ensuing text are set in a new typeface, LoveFrom Serif, which is inspired by John Baskerville’s letterforms and based on studies of his original punches and matrices. [1] https://www.wallpaper.com/design/jony-ive-and-marc-newson-lovefrom-unveils-official-website https://www.wallpaper.com/design/jony-ive-and-marc-newson-lo...