A point to add though that highlights the issue is that for many many years prior, Google had gotten users used to the ideal that search results were fair and n

A point to add though that highlights the issue is that for many many years prior, Google had gotten users used to the ideal that search results were fair and not influenced by payments under the table though. The injustice is turning a free and fair situation into one of deception and payola that will likely get much worse because rising consumer cost is the end result.