4 ms·

The reactions in this thread are comical. This is Jony Ive for god’s sake. The way to think about this is: this is the website you can have when you’re Jony Ive

The reactions in this thread are comical. This is Jony Ive for god’s sake. The way to think about this is: this is the website you can have when you’re Jony Ive. It doesn’t need a contact form: he doesn’t need random queries from the internet. It doesn’t need SEO: he’s Jony Ive. It doesn’t need a portfolio page: he’s Jony Ive. And so on. Criticizing this website makes as much sense as criticizing Steve Jobs’s business card. “Your business card sucks. It doesn’t even have your phone number on it! Let me instruct you on how to design a proper business card…”

siva7 5y ago
Exactly. The fact that no one here has to ask "Who is Jony Ive" says it all
- junon 5y ago
  I have no idea who Jony Ive is. The website is next to unreadable for me.
  - CapitalistCartr 5y ago
    Then you are not the intended audience.
    - junon 5y ago
      Who is, though? It seems the designers don't even know.
      - cirrus3 5y ago
        oh please, you can stop now. we get it.
  - 4ad 5y ago
    If you don't know who Jony Ive is, you have no possible business with him.
    - junon 5y ago
      Even if I did know Jony Ive, I would probably still have no business with him. His site is a mess.
    - Jensson 5y ago
      > If you don't know who Jony Ive is, you have no possible business with him. Pretty sure there are plenty of CEO's out there who don't know who he is and could potentially be interested in his services. Just because you aren't aware of the designer world doesn't mean that you wouldn't pay for a top designer, and this website means the CEO would look for another agency.
      - davidivadavid 5y ago
        If a CEO is in a position where they could hire Jony Ive but don't know Jony Ive, the CEO probably has someone working for them who knows who Jony Ive is and can pitch him internally.
zdyn5 5y ago
Jony Ive’s site can just display a single poop emoji and he could probably still get away with it.
- Jensson 5y ago
  I think most would hire a software engineer with a poop emoji website, just because you can get away with it doesn't mean that it helps your career or is good to put out there. All this does is show that he wants to be treated like a diva, which is totally fine, but a lot of people will get put off by that (which I guess is the point).
  - cirrus3 5y ago
    He doesn't need to worry if this helps his career or not. People who may want to hire him won't put off by this. It is pointless to try to generalize this website to any other context.
bsaul 5y ago
why make a website in the first place then ? Isn't the goal of good design to remove everything that's unnecessary ?
- omarfarooq 5y ago
  Then to produce good design means becoming a monk.
- bendiksolheim 5y ago
  How do you decide what’s unnecessary and what’s not? It would depend entirely of what you want to communicate, and to whom. We don’t know what Jony Ive intended with this website, but the fact that so many here are criticising it makes me quite certain that we are not the target audience.
- krapp 5y ago
  You're confusing the technical design of the website with the design and execution of the concept. The goal here is not to minimize LOC but to communicate intent and aesthetic. The concept is extremely minimalist - simple black text on a white background, with a little animation. The complexity of scaffolding is irrelevant.
  - bsaul 5y ago
    i wasn't talking about code, but design principles that apply to pretty anything humans are building. People here say "he doesn't need things we usually expect from a website, like contact form or anything, because he's johny ives" But then why make a website in the first place ?
    - krapp 5y ago
      I would trust Jony Ive to be a better judge of the design principles behind the site than Hacker News. I'm confident it's speaking to its intended audience. As far as why, who knows? Maybe it's a placeholder and other content is forthcoming. Maybe it's just a fun typographic novelty flier. Maybe it's just marketing. It's not a startup, he doesn't have to gauge market receptivity or convert leads.
doe88 5y ago
He doesn't even need a website.
jmkni 5y ago
He definitely doesn't need all that Javascript ;)

siva7 5y ago

Exactly. The fact that no one here has to ask "Who is Jony Ive" says it all

junon 5y ago
I have no idea who Jony Ive is. The website is next to unreadable for me.
- CapitalistCartr 5y ago
  Then you are not the intended audience.
  - junon 5y ago
    Who is, though? It seems the designers don't even know.
    - cirrus3 5y ago
      oh please, you can stop now. we get it.
- 4ad 5y ago
  If you don't know who Jony Ive is, you have no possible business with him.
  - junon 5y ago
    Even if I did know Jony Ive, I would probably still have no business with him. His site is a mess.
  - Jensson 5y ago
    > If you don't know who Jony Ive is, you have no possible business with him. Pretty sure there are plenty of CEO's out there who don't know who he is and could potentially be interested in his services. Just because you aren't aware of the designer world doesn't mean that you wouldn't pay for a top designer, and this website means the CEO would look for another agency.
    - davidivadavid 5y ago
      If a CEO is in a position where they could hire Jony Ive but don't know Jony Ive, the CEO probably has someone working for them who knows who Jony Ive is and can pitch him internally.

zdyn5 5y ago

Jony Ive’s site can just display a single poop emoji and he could probably still get away with it.

Jensson 5y ago
I think most would hire a software engineer with a poop emoji website, just because you can get away with it doesn't mean that it helps your career or is good to put out there. All this does is show that he wants to be treated like a diva, which is totally fine, but a lot of people will get put off by that (which I guess is the point).
- cirrus3 5y ago
  He doesn't need to worry if this helps his career or not. People who may want to hire him won't put off by this. It is pointless to try to generalize this website to any other context.

bsaul 5y ago

why make a website in the first place then ? Isn't the goal of good design to remove everything that's unnecessary ?

omarfarooq 5y ago
Then to produce good design means becoming a monk.
bendiksolheim 5y ago
How do you decide what’s unnecessary and what’s not? It would depend entirely of what you want to communicate, and to whom. We don’t know what Jony Ive intended with this website, but the fact that so many here are criticising it makes me quite certain that we are not the target audience.
krapp 5y ago
You're confusing the technical design of the website with the design and execution of the concept. The goal here is not to minimize LOC but to communicate intent and aesthetic. The concept is extremely minimalist - simple black text on a white background, with a little animation. The complexity of scaffolding is irrelevant.
- bsaul 5y ago
  i wasn't talking about code, but design principles that apply to pretty anything humans are building. People here say "he doesn't need things we usually expect from a website, like contact form or anything, because he's johny ives" But then why make a website in the first place ?
  - krapp 5y ago
    I would trust Jony Ive to be a better judge of the design principles behind the site than Hacker News. I'm confident it's speaking to its intended audience. As far as why, who knows? Maybe it's a placeholder and other content is forthcoming. Maybe it's just a fun typographic novelty flier. Maybe it's just marketing. It's not a startup, he doesn't have to gauge market receptivity or convert leads.

doe88 5y ago

He doesn't even need a website.

jmkni 5y ago

He definitely doesn't need all that Javascript ;)