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We have a tendency to attribute "good design" to the conspicuous—the latest apple gadget, the unicorn startup with alegria art and custom fonts, etc. But this i
by dlkf 5y ago
We have a tendency to attribute "good design" to the conspicuous—the latest apple gadget, the unicorn startup with alegria art and custom fonts, etc. But this isn't good product design, it's marketing. It's an attempt to create an image that users want to identify with, feel afraid of being excluded from, etc.
Good product design isn't conspicuous. It goes unnoticed. Amazon.com is a well-designed product. I've hardly ever thought about "Amazon" in the context of using it. I've only ever thought about the thing I'm trying to buy.
- altacc 5y agoI think this depends upon the brand and their marketing strategy. Amazon don't want you to think about their design, which includes dark patterns, as their brand is about making purchasing easy. For companies like Apple, being "designed" is part of their brand strategy, they push it as a differentiator and worth paying over the odds for. Doesn't matter than everything is designed, for Apple it's about being very conspicuously "Apple design", which people pay a premium for.