There's a MicroConf talk from 2013 that discusses some of general traits of a desirable bootstrapped business: https://www.youtube.com/watch?v=otbnC2zE2rw https

There's a MicroConf talk from 2013 that discusses some of general traits of a desirable bootstrapped business: https://www.youtube.com/watch?v=otbnC2zE2rw https://www.youtube.com/watch?v=otbnC2zE2rw (Notes here: http://www.christophengelhardt.com/jason-cohen-microconf-2013/ http://www.christophengelhardt.com/jason-cohen-microconf-201...) Regarding exits, I'd say low technical complexity also helps[1]. If your whole business is built on top of Wordpress it's probably easy for an acquirer to find someone to maintain it. If the product is complex and needs regular updates then they might need to hire an experienced full-time dev, so you need more revenue to make up for that. Obviously there's a trade-off, and a lot of custom tech also allows you to differentiate. Update: you might also find this book/podcast helpful https://builttosell.com/ https://builttosell.com/ [1] applies to the typical bootstrapped business, there are also high-tech businesses that exit pre-revenue