I have a small side project (a Google Docs plugin) that makes a trickle of money. One of my competitors launched one day and somehow they had 10 5-star reviews

I have a small side project (a Google Docs plugin) that makes a trickle of money. One of my competitors launched one day and somehow they had 10 5-star reviews already, but the gSuite marketplace said they had only 3 users. One of those users had the same name as the author, but wrote their review as if they'd just stumbled upon it that day. Another literally had the name "Fiverr User" on their Google account next to their review. I think this has become so common that many people assume it's a necessity of doing business. Maybe it is. Since I don't depend on my project to survive, I choose not to do these things, or even to give discounts to incentivize reviews. Many platforms don't care at all, and don't even try to combat fake reviews. EDIT: Another thing worth mentioning: the natural review rate for these plugins is really low. Maybe half a percent of users leave any kind of review, at least in my experience.