They tell you they’re going to make a short detour which will hardly inconvenience you or cost you more than a couple of bucks for extra via Shelly’s Steaks en

They tell you they’re going to make a short detour which will hardly inconvenience you or cost you more than a couple of bucks for extra via Shelly’s Steaks en route to Morton’s meats. They neglect to mention that SS is giving them a kickback. That’s what the ad does. It adds a bit of cognitive load where you have to view and then ignore the non-William Sonoma ad but ultimately, and without much fuss, let’s you go off to WS. > ethically equivalent No. Google ads are fine when seen this way. The can driver’s behavior is more egregious if their decision to take a detour isn’t communicated to you AND runs up your fare by enough to materially affect you, whatever that level may be. Disclosure - I’m actively trying to un-Google my life so definitely not a fanboy.