Related: I happened to be acquainted with a founder of one of the major coupon sharing sites, after they’d sold it for a rumored 8-9-figure sum. It didn’t make

Related: I happened to be acquainted with a founder of one of the major coupon sharing sites, after they’d sold it for a rumored 8-9-figure sum. It didn’t make sense to me that it could be so attractive to brands to promote coupons there. People have already decided they want to buy the product; why would you want them to go hunting for a big discount after they’re already sold? He told me that the people who like it are the advertising staff and consultants, so they can generate evidence for their bosses/clients that their campaigns are working. I get that it can be partially effective. Sometimes I’ll think “I’ll buy this product if I can find a coupon that gets the price under X”. It’s just a funny old world when an advertising professional is motivated to spend money with a third party to give their customer a big discount on a product they’ve already decided they want, in order for the advertising professional to justify their existence.