Biggest problem for FTC is going to be attribution. Fake reviewers are a huge racket, who has figured out a number of ways to look like genuine reviewer while t

Biggest problem for FTC is going to be attribution. Fake reviewers are a huge racket, who has figured out a number of ways to look like genuine reviewer while taking an incentive from the businesses for it actually is, a fake review. Businesses do engage with genuine reviewers which makes it even harder to identify real from fake.