You don't need to advertise to be "failing to disclose an unexpected material connection with an endorser", I think maybe they mean they could punish for the re

You don't need to advertise to be "failing to disclose an unexpected material connection with an endorser", I think maybe they mean they could punish for the reviews themselves, but they're still talking about going after the companies with the products reviewed, not the commerce sites hosting the reviews. Which is what the the FTC does (as a drop in the ocean lately), maybe all they have statutory authority to do?