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> “Advertisers will pay a price if they engage in these deceptive practices.” > These include, but are not limited to: falsely claiming an endorsement by a thi
by dmalik 5y ago
> “Advertisers will pay a price if they engage in these deceptive practices.”
> These include, but are not limited to: falsely claiming an endorsement by a third party; misrepresenting whether an endorser is an actual, current, or recent user; using an endorsement to make deceptive performance claims; failing to disclose an unexpected material connection with an endorser; and misrepresenting that the experience of endorsers represents consumers’ typical or ordinary experience.
Is the notice here you just can't advertise the fake reviews? Nothing on actually trying to curtail the fake reviews that show up on commerce sites?
Genuinely curious if commerce sites will need to start policing reviews.
- jrochkind1 5y agoYou don't need to advertise to be "failing to disclose an unexpected material connection with an endorser", I think maybe they mean they could punish for the reviews themselves, but they're still talking about going after the companies with the products reviewed, not the commerce sites hosting the reviews. Which is what the the FTC does (as a drop in the ocean lately), maybe all they have statutory authority to do?
- bagacrap 5y agoThe business could run afoul of any of these guidelines if they plant the review on Amazon.
- DaiPlusPlus 5y agoSimple: outsource it to another business to post the fake reviews to Amazon.
- jrochkind1 5y agoMaybe makes it harder to get caught (and let's face it it's already kind of hard?), doesn't make it any more legal.