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I imagine large-scale slander campaigns in the form of fake reviews was probably much more difficult, costly, and risky prior to the internet.
by CivBase 5y ago
I imagine large-scale slander campaigns in the form of fake reviews was probably much more difficult, costly, and risky prior to the internet.
- mymythisisthis 5y agoOr easier.
- CivBase 5y agoHow so? The internet makes it easier to hide your identity, automate attacks, and reach a large audience at practically no cost. For example, if I want to influence Skippy peanut butter's review score online I can just leave fake reviews on a few dozen products on a few dozen websites with a few dozen (maybe hundred) fake accounts. Alternatively, I could make up something on social media and hope it goes viral. If I wanted to do the same in the physical world I'd have to pay for some massive marketing campaign which would trace right back to me.