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Section 230 protects Amazon from this. They could still go after Amazon if they believe Amazon is negligent in fake user review controls. On paper I think Amazo

Section 230 protects Amazon from this. They could still go after Amazon if they believe Amazon is negligent in fake user review controls. On paper I think Amazon probably does a lot, but probably not enough.

MrStonedOne 5y ago
Section 230 stopped protecting amazon from this the moment amazon started taking down reviews that called out incentives. They are liable
PaulDavisThe1st 5y ago
This is not a rhetorical question. What more do you think they should be doing?
- whoisjuan 5y ago
  They should probably build the right tech to detect fake reviews and dismantle fake reviewing rings. But this is not an opportunity of growth for Amazon. It is not a business critical area either and certainly is not perceived as meaningful threat or weakness. More aggressive investments in this area aren’t justified because it truly doesn’t have a clear effect on the bottom line. Reputationally, I doubt they care. Amazon has hundreds of thousands of vendors who sell up to 12 millions SKUs to hundreds of millions of customers. It just makes sense to invest in tools and programs for the hundreds of millions of legit interactions (including reviews) that happen on their platform, than focusing too heavily on those who are not playing by the rules.
  - PaulDavisThe1st 5y ago
    I'm not clear on whether the majority of fake reviews come from "fake review rings" that could be identified, or from what we might call "certain business practices" which could be extremely hard to detect. Do you have any sense of which one dominates?
- tchalla 5y ago
  Very simple - if they have fake reviews, they should be fined. If they can't do anything about it, they can innovate a "Customer Obsession" business model. It looks like Leadership Principles go down the drain when it affects the top line.
  - PaulDavisThe1st 5y ago
    How do you propose to identify fake reviews? What is about a fake review that makes it fake? What is about a person writing a fake review that makes a fake reviewer?

MrStonedOne 5y ago

Section 230 stopped protecting amazon from this the moment amazon started taking down reviews that called out incentives. They are liable

PaulDavisThe1st 5y ago

This is not a rhetorical question. What more do you think they should be doing?

whoisjuan 5y ago
They should probably build the right tech to detect fake reviews and dismantle fake reviewing rings. But this is not an opportunity of growth for Amazon. It is not a business critical area either and certainly is not perceived as meaningful threat or weakness. More aggressive investments in this area aren’t justified because it truly doesn’t have a clear effect on the bottom line. Reputationally, I doubt they care. Amazon has hundreds of thousands of vendors who sell up to 12 millions SKUs to hundreds of millions of customers. It just makes sense to invest in tools and programs for the hundreds of millions of legit interactions (including reviews) that happen on their platform, than focusing too heavily on those who are not playing by the rules.
- PaulDavisThe1st 5y ago
  I'm not clear on whether the majority of fake reviews come from "fake review rings" that could be identified, or from what we might call "certain business practices" which could be extremely hard to detect. Do you have any sense of which one dominates?
tchalla 5y ago
Very simple - if they have fake reviews, they should be fined. If they can't do anything about it, they can innovate a "Customer Obsession" business model. It looks like Leadership Principles go down the drain when it affects the top line.
- PaulDavisThe1st 5y ago
  How do you propose to identify fake reviews? What is about a fake review that makes it fake? What is about a person writing a fake review that makes a fake reviewer?