> Or is it just a fool's errand? I'd say yes. Consider the possible outcomes: 1. your product doesn't sell very well, but doesn't fail entirely. you bought

> Or is it just a fool's errand? I'd say yes. Consider the possible outcomes: 1. your product doesn't sell very well, but doesn't fail entirely. you bought yourself a job, basically, you work longer hours for the same or a little less money than you made when you were employed. 2. your product doesn't sell well enough to stay on the shelves, you've probably sunk some of your own money into a failed venture and if you have debt you're probably looking at bankruptcy. 3. your product sells well, Amazon or Walmart steal it from you. I'd say the only way to win this game is not play. Build a product for a nice market outside of their clientele's price target that sells at a premium Amazon and Walmart shoppers are unwilling to pay.