In my example, I saw a lot of competitors try and fail at acquiring customers profitably. You could see the ebbs and flows of them trying as well as the well-fi

In my example, I saw a lot of competitors try and fail at acquiring customers profitably. You could see the ebbs and flows of them trying as well as the well-financed players dominating spend. When the industry numbers came out, things never lined up. That said, I’ve worked at brands where paid search and paid social are incredibly valuable channels.