> their algorithms are optimized to spend your money regardless of the results you're going to obtain. This is a real problem with Adwords and it needs regulat

> their algorithms are optimized to spend your money regardless of the results you're going to obtain. This is a real problem with Adwords and it needs regulation. Google increasingly push people to give us your money and trust us, but as you say their optimisation recommendations both automated and account 'experts' suit their agenda more than yours. Adwords is probably still the most effective channel for a typical business but make sure when being run it's by someone that knows what they are doing.